Glossary
Table of Contents
Explore our Glossary of common terms in the analytics, product, and growth space. Learn their definitions and view examples.
A
When an attacker gains unauthorized control of a legitimate user's account.
B
An automated software application that executes specific tasks over the internet without human intervention.
The suite of technologies and methodologies designed to identify and mitigate automated bot traffic while allowing legitimate human users to access online services.
C
A challenge-response test used on websites to verify that a user is human and not an automated bot.
The deliberate manipulation of digital advertising metrics through automated scripts or human labor that generate fake clicks, impressions, or engagements to deplete ad budgets or inflate revenue.
The principle of clearly disclosing all costs and pricing information to users without hidden fees.
An attack where bots try stolen username/password pairs from one breach across multiple websites.
D
A privacy principle that advocates collecting, processing, and storing only the minimum amount of personal data necessary to fulfill a specific purpose.
A cyber attack that floods a network, server, or website with excessive traffic to overwhelm it and deny service to legitimate users.
P
A system design approach that prioritizes user privacy by integrating data protection principles into the core technical foundation of products and services.
W
The automated extraction of data from websites using bots or scripts to collect information for analysis, monitoring, or reuse.
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