Cost Transparency
Cost transparency means showing all prices, fees and charges up front — no surprises, no hidden add-ons. It builds trust and makes buying decisions honest.
Transparent Pricing
See exactly what you pay for with clear, honest pricing
What is Cost Transparency?
Cost transparency means a buyer can work out what something will cost before committing to it. In security software that is unusual enough to be a differentiator, which says more about the sector than about the idea.
The practical test is simple: can you calculate your bill from published information, without talking to anyone? For most bot protection and enterprise CAPTCHA products the answer is no.
How pricing is usually hidden
| Pattern | Effect on the buyer |
|---|---|
| "Contact sales" with no published rates | No comparison is possible before a sales process |
| Bundled into a wider platform | The marginal cost of the component cannot be isolated |
| Unpriced second year | The renewal uplift is discovered after you have integrated |
| First-year discount for a new logo | The headline figure does not represent the ongoing cost |
| Overage rates in a schedule, not on the page | The cost of a traffic spike is unknown until it happens |
The bundling pattern is the most consequential, because it removes your bargaining position. If the bot module's cost cannot be separated from the platform's, you have nothing to compare a standalone quote against at renewal. Our enterprise pricing comparison goes through how this plays out vendor by vendor, and the total cost of ownership page covers the seven cost lines beyond the licence fee.
What a buyer should be able to establish unaided
- The unit of charge — requests, verifications, sessions, seats — and precisely what counts as one
- The rate at your expected volume, and at ten times it
- What happens when you exceed the plan: overage rate, throttling, or a block
- The renewal position, including any cap on the uplift
- What is excluded from the base price
If any of those requires a sales call, you cannot budget the product, and you cannot compare it with another.
Cost Transparency at Prosopo
We publish every plan's price, and it is worth being exact about what each one covers.
The pricing page carries all four plans. Free covers 10,000 requests a month and Professional up to a million, so you can work out which one you need for your forms without talking to anybody. Above that, Enterprise (Prosopo Protect) starts at $1,990 a month, priced by the number of sites you protect, with traffic not metered and no setup fees. Custom, for 24/7 support, a custom SLA or data residency, starts at $3,300 a month.
What we do publish that most vendors do not is the arithmetic for their products. The calculators for reCAPTCHA, hCaptcha and Cloudflare Turnstile work out what you currently pay elsewhere on each vendor's own published terms. If a comparison favours the incumbent at your volume, the calculator will say so.