Stop Black Friday Sale Automation with Prosopo

What is Sale Automation?

Sale automation is a type of bot abuse in e-commerce where automated scripts or programs purchase limited-stock items faster than human shoppers can. These bots are commonly used during high-demand events like Black Friday, Cyber Monday, and flash sales to gain an unfair advantage.

The result is that genuine customers are often unable to purchase popular products, while bots or resellers hoard inventory to flip it at higher prices. This not only frustrates shoppers but also damages brand reputation and reduces overall customer trust.

Common Issues Caused by Sale Automation

Automated buying scripts can create several significant problems for retailers and consumers alike:

• Stock Hoarding: Bots purchase large quantities of limited items in seconds, leaving little for real customers.
• Reseller Exploitation: Bots enable resellers to acquire products for resale at inflated prices, undermining fair access.
• Lost Sales Opportunities: Genuine customers miss out, which can hurt long-term loyalty and brand perception.
• Website Performance Strain: High-frequency bot traffic can overload servers and cause site slowdowns or crashes.
• Skewed Analytics: Automated purchasing inflates traffic and sales data, making it difficult to measure real consumer demand.

These issues are particularly severe during major sales events, where demand spikes and customer expectations are high.

How Prosopo Protects Your Sales Events

Prosopo’s Procaptcha provides advanced bot protection to safeguard high-demand sales:

• Real-Time Bot Detection: Identify and block automated scripts before they can make purchases.
• Fair Access for Real Customers: Ensures that deals and limited-stock items reach actual shoppers.
• Seamless Integration: Easily add bot protection to your e-commerce platform without disrupting the shopping experience.
• Privacy-First: Fully GDPR-compliant, keeping user data safe while preventing fraudulent activity.
• Scalable Protection: Handles high-volume events like Black Friday or flash sales without slowing down your site.

By deploying Prosopo, retailers can protect revenue, maintain customer trust, and prevent unfair stock hoarding.

Getting Started

Ensure your next sale is fair and secure:

• Register now to integrate Procaptcha and block automated buyers.
• Speak to a sales representative to discuss enterprise-grade or custom solutions.

Taking proactive measures now means smoother, more equitable sales events for your customers.

Learn More

• Invisible Captcha — Discover how invisible verification can stop bots without affecting real shoppers.
• Our Privacy Approach — Learn how Prosopo balances security with user privacy.