Tracking
Tracking refers to the collection and monitoring of user activities, behavior patterns, and personal data as users interact with websites, applications, and digital services. This can include cookies, browser fingerprinting, analytics scripts, and cross-site tracking mechanisms. While tracking can serve legitimate purposes like improving user experience and analytics, it raises privacy concerns when used excessively or without proper consent, leading to user profiling and targeted advertising.
What is Tracking?
Tracking is the monitoring and recording of user behavior, activities, and data across websites and digital platforms. Common tracking methods include cookies, analytics scripts, and device fingerprinting. While tracking can provide useful insights through user behaviour analysis, excessive or non-consensual tracking raises significant privacy concerns.
Prosopo provides bot protection without invasive tracking, using privacy-first methods that respect user rights while maintaining security and functionality.